💡EXERCISES FOR DATS – MODULE 2
⭐️ All MURAL Boards are now Live and Ready. ❓While you’re completing your MODULE exercises including Case Study assignment, please POST your comments in the…
💡EXERCISES FOR DATS – MODULE 1
❓While you’re completing your MODULE exercises including Case Study assignment, please POST your comments in the MODULE Q&A FORUM. Go to MODULE 1 Q&A FORUM…
💡EXERCISES FOR DATS – MODULE 0
🚀 Your THREE+ Exercises for MODULE 0 are now available for you to complete via our Digital Whiteboard tool on the MURAL Platform. 💬 You…
DATS Course Introduction & Roadmap
👆Watch this course introduction where Julie introduces the role of Data-Driven Transformation Service Design, and why its so important as part of the data science…
Welcome & Getting Setup for Success on DATS
👋 Welcome to the TOMS Program and to this course on Data Driven Transformation Service Design (DATS)! To help you set up for success especially…
Mapping the real customer journey
This lesson explains: What are customer journey characteristics that describe the customers’ experiences along their journey to solve their big problem? How do customers think,…
Discovering customer goals along the customer journey
This lesson explains: How customer profile data maps into the customer journey based on the customer problem? How to map the customer journey mini-goals (pain…
Identifying the customer journey path
This lesson covers: What comprises a customer journey map? What layers of detail or data do you map for the buyer persona and their customer…
Profiling the target customer for service design
This lesson explains: What is the role of the customer persona in service design? Difference between customer profiling, customer persona and customer avatar. What are…
Validating a viable target market
This lesson explains: What makes for a ‘viable’ business model that solves a ‘big’ problem for a target market? The science behind the innovation adoption…