ACTIVITY: Compiling the Target Customer Segment – Buyer Persona

*Watch the video for guidance

1. Determine who is your primary buyer, whom you conducted your Target Market Validator Analysis, and whom you will be designing a target service for.

2. Complete the Customer Persona profile using the template for your buyer.

NB: Ensure you have a completed and thorough buyer persona prior to your customer journey mapping exercises

3. Determine if you need to complete additional Persona-Avatars for the other types of customers in your multi-sided business model.

NB: Ensure you have a completed and thorough user persona prior to your user journey design exercises

*Click here to download the Customer-Avatar persona template