ACTIVITY: Compiling the Target Customer Segment – Buyer Persona
*Watch the video for guidance
1. Determine who is your primary buyer, whom you conducted your Target Market Validator Analysis, and whom you will be designing a target service for.
2. Complete the Customer Persona profile using the template for your buyer.
NB: Ensure you have a completed and thorough buyer persona prior to your customer journey mapping exercises
3. Determine if you need to complete additional Persona-Avatars for the other types of customers in your multi-sided business model.
NB: Ensure you have a completed and thorough user persona prior to your user journey design exercises